Creativity in Business – Do We really Need It?

Creativity in business - it' makes for good business

I was asked the other day whether there was room for creativity in the business world.

My answer was a resounding, “Yes!”  Creativity is in strong demand in the business world.  There’s a continuous need for it on so many levels:

Think of products and concepts: Steve Jobs (Apple) and Elon Musk (Tesla) are two top-of-mind examples.

Think about creativity in the ability to make a deal (making an acquisition, hiring a star employee, negotiating good terms with a vendor,….).   Creative business people  make the best deals.  

Think finance: accountants who can get creative can save their clients money. Not everything is black and white – the value and savings are often in the grey.

Businesses are inherently full of problems just begging for solutions.

The key is being able to develop practical solutions.

If you’re a creative marketer, sales professional, coach of any kind, lawyer, accountant, doctor, shoemaker, plumber, name any other industry – you can go far.

From an employer’s perspective – ask yourself, “Who is more valuable?”:

Employee #1: Is steady, consistent, and does a good job or,

Employee #2: Is steady, consistent, does a good job, & can solve a problem when one arises?

If you can be a solution provider rather than a problem reporter – you will go far.

Remember, you can handle any given business extremely well.  Likewise, the same issue can be handled very poorly (we’ve all seen countless examples of this).

A business person who is creative (and strategic) will always consider multiple options and then carefully choose the best way of playing the cards they have been dealt.

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Graham Acreman
President, Stellacon Business Coaching
graham.acreman@stellacon.com