I was asked the other day whether there was room for creativity in the business world.
My answer was a resounding, “Yes!” Creativity is in strong demand in the business world. There’s a continuous need for it on so many levels:
Think of products and concepts: Steve Jobs (Apple) and Elon Musk (Tesla) are two top-of-mind examples.
Think about creativity in the ability to make a deal (making an acquisition, hiring a star employee, negotiating good terms with a vendor,….). Creative business people make the best deals.
Think finance: accountants who can get creative can save their clients money. Not everything is black and white – the value and savings are often in the grey.
Businesses are inherently full of problems just begging for solutions.
The key is being able to develop practical solutions.
If you’re a creative marketer, sales professional, coach of any kind, lawyer, accountant, doctor, shoemaker, plumber, name any other industry – you can go far.
From an employer’s perspective – ask yourself, “Who is more valuable?”:
Employee #1: Is steady, consistent, and does a good job or,
Employee #2: Is steady, consistent, does a good job, & can solve a problem when one arises?
If you can be a solution provider rather than a problem reporter – you will go far.
Remember, you can handle any given business extremely well. Likewise, the same issue can be handled very poorly (we’ve all seen countless examples of this).
A business person who is creative (and strategic) will always consider multiple options and then carefully choose the best way of playing the cards they have been dealt.
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President, Stellacon Business Coaching